Competitive signals

Turn competitor comparison pages into feature requests

Competitors publish pages that compare their product to yours. Those pages list the gaps they want buyers to notice. FeatQ reads the pages you register, collects the points they make about your product, and lets you move any point onto your board as a normal feature request.

What it does

You register the address of a public comparison page. FeatQ fetches the page, reads the visible text, and extracts the points where the page says your product is missing a feature, is weaker at something, or costs more. Each point is stored as a claim with the sentence it came from, the page address, and the date it was first seen. Claims are signals for you to review. They are never counted as votes and they never appear on your public board.

A claim is the wording the competitor uses on their own page. It is not a verified fact, and FeatQ does not check whether it is accurate. FeatQ only quotes text that appears on the page, so you can open the page and read the point in context before you decide what to do with it.

How to add a page

  1. 1. Paste the URL

    Open your board admin page and select the Competitors tab. Paste the address of a public comparison page, for example a page titled "Acme vs your product".

  2. 2. Name both products

    Enter the competitor name and your product name exactly as that page writes it. The names help FeatQ tell your product apart from the other tools the page mentions.

  3. 3. Read the first results

    FeatQ reads the page as soon as you add it, so the first claims usually appear in under a minute. Use Check now at any time to read the page again.

A board can watch up to 10 pages. Remove a page at any time. Removing a page also removes the claims that came from it.

How claims become requests

Every new claim carries a suggested title. Edit the title if you want, then select Add to board. FeatQ creates a normal feature request with the status New and no votes, so your team and your customers vote on it the same way they vote on everything else. The request is marked as coming from a competitor page, and that marker is visible in your admin view only. Claims you do not want stay out of the way: select Dismiss to move a claim aside, and Restore to bring it back.

The weekly schedule

FeatQ rechecks each watched page about once a week. If the page text has not changed since the last read, the check stops there and nothing new is stored. When new claims do appear, FeatQ sends one email to the board owner with the count and a link to the Competitors tab. Use Check now when you want an immediate read.

Data handling

  • FeatQ fetches public web pages over HTTP and HTTPS only. It sends no cookies and no credentials.
  • Requests identify themselves as FeatQBot/1.0 so site owners can see the traffic in their logs.
  • FeatQ stores the extracted claims, a short quoted excerpt for each claim, the page title, and a hash of the page text used to detect changes. Full page copies are not kept.
  • Claims stay private to the board admin. They are never shown on the public board, in the widget, or in the changelog.
  • Claims never affect vote counts or rankings.

Read claims from an agent

The board MCP server exposes a read-only tool named list_competitor_claims. It accepts an optional state of new, added, or dismissed, and an optional limit. Each result carries the feature, the summary, the quoted excerpt, the claim type, the competitor, the source address, and the date the claim was first seen. See the MCP documentation for connection details.