Productboard Pricing Explained: Plans, Makers, and AI Credits

Every current Productboard plan fact in this guide was checked against productboard.com/pricing as of July 2026. That timing matters because the company renamed three plans and changed how Spark is packaged between May and July 2026. Older plan names and the standalone Spark offer no longer describe the current lineup.

Productboard is a full product-management platform. Its paid price is based on makers, not every person who submits feedback. A maker owns product strategy, creates roadmaps, prioritizes features, and manages insights. A contributor can submit feedback, tag insights, and collaborate through documents and comments without counting toward the maker limit.

This makes the model more precise than calling Productboard a general per-user product. Customers and coworkers who only contribute feedback do not all become paid seats. The bill grows when more people need the authority and tools associated with roadmap ownership and prioritization. Estimate that group before comparing plan prices.

Productboard's seat model separates product ownership from feedback contribution. Makers are product managers and leads who own strategy. They create roadmaps, prioritize features, and manage insights. Pricing is based on this maker count.

Contributors are colleagues who submit feedback, tag insights, and collaborate through documents and comments. They do not count toward the maker limit. Free includes 25 contributors, and Enterprise includes unlimited contributors as of July 2026. Exact Plus and Business contributor caps were not stated in the verified plan data, so they should be confirmed during evaluation.

The distinction prevents an inflated estimate based on every person who may send customer feedback. It can also lead to an estimate that is too low if roadmap work is distributed. Ask who must change priorities, create or edit roadmaps, manage the insight repository, and own product decisions inside the platform. Those are the seats to model.

This is a scope comparison, not a claim that the products are identical. Productboard includes a broad product-management system. FeatQ provides the focused feedback board, voting, roadmap, changelog, and agent connection. The worked example is useful when the buyer does not need the wider system and wants to see the cost of paying for maker access anyway.

By July 2026, Productboard Spark was included in every plan. Spark is Productboard's AI layer for work such as processing feedback, extracting insights, applying reusable skills, and working from document templates. Access is bundled, but usage is measured through credits.

The monthly allowance depends on the tier. As of July 2026, Free includes 50 credits for the workspace. Plus includes 250 credits per maker, Business includes 500 per maker, and Enterprise includes 800 per maker. The difference between a workspace pool and a per-maker allowance matters when estimating available usage.

Credits expire at the end of each monthly cycle and do not roll over. Unused capacity cannot be saved for a heavier month. A buyer should therefore test representative workflows during the evaluation and estimate recurring use, not only the size of the headline allowance.

Top-ups are available. As of July 2026, from Productboard's first-party pricing data, monthly plans can buy 50 credits for $5. Annual plans can buy 600 credits per year for $60. A team expecting regular top-ups should include them beside maker seats in its budget rather than treating bundled access as unmetered AI usage.

Between May and July 2026, Productboard changed the plan names from Starter, Essentials, and Pro to Free, Plus, and Business. By July 2026, the current page showed the new lineup and bundled Spark AI credits into every tier. This timing comes from productboard.com and archived copies. Productboard did not publish a precise rename date, so one should not be inferred.

The headline per-maker prices did not change with the rename. The paid entry remained $19 per maker per month billed annually, and the next published tier remained $59 per maker per month billed annually. The names and AI packaging changed; the headline seat prices did not.

Spring 2026 briefly presented a transitional standalone Spark plan at $15 per maker/mo. Many pricing write-ups still describe that offer as current. By July 2026 it was already stale because Spark credits had moved into Free, Plus, Business, and Enterprise.

This is why a current Productboard pricing comparison should show both the new names and the credit allowances. A guide that treats Essentials and Pro as current, or presents standalone Spark as the whole 2026 lineup, describes an earlier snapshot. The correct current comparison starts with Free, Plus, Business, and Enterprise as of July 2026.

The plan table is easier to use when requirements are grouped by job. For customer-facing feedback, Free and Plus each include one Product Portal. Business includes two portals and adds portal customization. Enterprise includes two or more. If brand and portal presentation require customization, Business is the first relevant tier.

Delivery connections also create a clear boundary. As of July 2026, Free and Plus include one Jira and one Azure DevOps integration each. Business increases that allowance to five of each. Enterprise makes them unlimited and adds on-prem Jira and Azure DevOps connections.

Governance is concentrated in Enterprise. SAML SSO, SCIM, custom roles and permissions, and enhanced data governance are Enterprise-only. Salesforce and live onboarding are also Enterprise-only. FeatQ does not offer SSO or SAML, so an organization with that requirement should not treat the focused tool as a drop-in governance replacement.

Gating changes the buying order. Start with the capability that cannot be removed from the requirement list. If that item is SAML, Salesforce, custom roles, an on-prem delivery connection, or live onboarding, begin with Enterprise rather than using a Plus price as the budget anchor. If the requirement is portal customization or more delivery connections, begin with Business.

Productboard is worth considering when the organization needs a full product-management platform, not only a request board. Its roadmaps, OKRs, prioritization, and insight aggregation can give product groups a shared operating model. Feedback from support, email, Slack, and Salesforce can enter the same wider system.

Deep two-way Jira and Azure DevOps synchronization is another strong reason to choose it. Enterprise extends that delivery path to on-prem systems. When roadmap decisions and delivery state must remain connected across established tools, the additional setup and maker seats support a real requirement.

Enterprise governance also has concrete value. SAML SSO, SCIM, custom roles, and enhanced data governance fit organizations that need centralized identity and detailed account control. The customer portal then comes with the platform rather than being the only product bought.

Independent reviews on G2 and TrustRadius consistently flag a steep learning curve for new Productboard users. That theme is understandable in a platform that spans feedback ingestion, insight structure, prioritization, objectives, roadmaps, portals, and delivery connections. It should be treated as an evaluation concern, not converted into an unsupported setup timeline.

The same review platforms consistently flag per-maker costs that climb as the team grows. Contributors do not count toward the maker limit, which is an important qualification. The cost concern applies when more people need roadmap and prioritization control, not when more customers submit feedback.

A sensible evaluation therefore tests both usability and ownership. Ask new users to complete the recurring workflows they will actually own, then verify how many of those users need maker permissions. Qualitative review themes are most useful when they become questions in the buyer's own trial.

FeatQ starts with a different pricing unit. There are no per-user or per-seat fees. It costs $29 per month, $19 per month billed yearly at $228 per year, or $199 once for the 50-seat Lifetime founding deal. The bill is identical with 10 voters or 10,000 voters, and each board supports up to 10,000 voters.

Next comes setup. A FeatQ board can be live in minutes. Create the board and share the link, with no sales call. Customers can submit requests and vote, while the roadmap, changelog, and statuses keep the same request queue visible through delivery.

MCP is included on every plan. FeatQ exposes a first-party standard streamable-HTTP endpoint at /api/mcp, authenticated by a board-scoped bearer key. Any standard MCP client can connect. Five tools let an agent list requests, inspect one request, generate a specification, update request status, and read board statistics.

Productboard has a REST API, webhooks, and an llms.txt index, but no first-party MCP server as of July 2026; community-built servers exist. It remains the stronger choice when the buyer needs its roadmaps, OKRs, insight aggregation, deep delivery sync, or Enterprise governance. FeatQ is the recommendation when the actual requirement is a focused voting board with a direct agent workflow.

Read the full FeatQ and Productboard comparison for the capability and buying decision side by side.